Perhaps you are blown away by the amount of personal branding that is taking place on social media. Nowadays, it seems as if everybody has a brand. If you’re trying to figure things out, this Master Your Brand column is just for you. Specifically, this column will address the following scenario:
You have launched a personal brand, but you are not building valuable and engaged communities, and are not seeing the impact and financial reward you hoped to receive.
Two points. I know where you are. And, you are not alone.
As an experienced marketer, here’s how I define personal branding: A personal brand is the attachment of stories, theories, ideologies and philosophies to a person or living creature.
Already branded yourself but don’t see any growth?
Personally, there’s nothing more disappointing than wasting my hard-earned money. If you’ve done any consulting work, then you know how to build and manage or build and deliver for the client to manage. I have done a lot of both. I have built many personal brands that are still going strong today because they had a strong management plan. And, I have built brands that remain unpublished while their owners seek resources to invest in their upkeep. Building and maintaining a brand requires a consistent stream of uninterrupted time and capital resources. If you’ve already taken the plunge and now want to kick start your brand into high gear, consider the following questions:
- Do you have a clearly articulated mission for your personal brand?
- Do you have time to share or have a budget to hire someone? This can start out on a contract basis.
- Have you identified your community of followers, understand their need to interact with your brand, and do you know their online and buying behaviors?
- Do you have branded materials and messaging already created and ready to be shared?
- If you were to sell something, do you have access to the resources to deliver it?
If you have not created your mission statement, my book, Seen and Sustained, will help you. You may download it from Amazon.com. The book will also share what other brands have done, and it helps you create a tactical schedule as well so that you maintain a consistent level of activity. You get to set your own pace or your brand’s, however, the goal is to start. And, remember that your resume is also a marketing document, so if you don’t choose the personal brand approach through online channels and social media, consider having an electronic business card created for yourself. You’ll still need to determine your brand mission, and you can use the above information to begin the process.
Visit MBE magazine’s Winter Issue 2017 for the rest of the story.
Akia (Garnett) Ashmond Brew, MBA, is director of marketing for the International Economic Development Council, an author, and an international speaker. She is also chairman of Brandbuilder, and an adjunct published professor of business, marketing, and consumer behavior at Trinity University in Washington, D.C. Follow Akia on social @AkiaGarnett and visit her blog – AkiaGarnett.com