Friday, April 18, 2014

Diversifying Your Success with Heather Cox

Ask Heather:  There are so many certifications out there.  How do I know which one is right for my business?

A.  You really could spend a good amount of your life and bank account getting certified through the numerous certifications, but that is not the path I would recommend.   It is important to know your client base.  Do you sell to the Fortune 1000 community?  To the state government?  Federal government? 

Most of the Fortune 1000 community (and their prime suppliers) prefer WBENC, NMSDC, NGLCC, Veteran, WOSB and/or 8a. - Nationally recognized certifications.  
Many states have their own M/WBE certification that state contracts/projects will require.  And if a private company has a state contract that has a diverse sub-contracting component, they will also want that state certification.

The same goes for the cities that have city certifications.  Cities such as New York and Chicago are very specific about city projects fulfilling diversity goals with city certified M/WBEs.


The comprehensive answer to this question would take pages and pages, so it is best to strategize with a person or company that has expertise in this matter, but only after you do your homework and thoroughly understand the needs, including certification, of your clients and potential clients.  
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Heather Cox is Co-founder and COO of Certify My Company, a diversity consultancy. Certify My Company was born with the goal of inspiring and helping diverse businesses grow while having more fun and time doing it. 

Certify My Company provides help to business owners by getting their qualified businesses nationally certified, linking them with large corporations and each other to increase revenue, connecting them to events and sharing expert knowledge and motivation. 

Additionally, Certify My Company is the comprehensive resource for Corporate Diversity Managers to grow and reach their diversity goals. Heather and her team are in a unique position offering the opportunity to liaise between the corporations and their diversity vendors.

Have a question you want answered? Ask Heather here: socialmedia@mbemag.com

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