Saturday, March 15, 2014

Diversifying Your Success with Heather Cox

Ask Heather: Why do companies care about diversity in suppliers?

A. There are many reasons why companies "care" about diversity in the supply chain.  Some of these reasons are that diverse-owned businesses:

• Are often more cost-effective and offer an expanded customer base and market share for the corporations who contract with them

• Can increase the potential for companies and organizations to address business challenges by leveraging their different perspectives

• Tend to have greater access to emerging markets in urban and global arenas and make outstanding contributions to the economic viability of the communities in which they are located

• Can help companies connect or re-connect with a major portion of their customer base

• Are more likely to hire employees from within their community and in turn will purchase goods and/or services supporting the community

• Have the ability to help diverse groups improve living standards, as well as education and facilitate business development

• Have a greater potential to create jobs in urban areas

Additionally, it is important for a large company to have a supply chain that looks like the company’s customers, employee base and potential markets!  Bottom line is that Diversity in the Supply Chain is good for the bottom line!

Heather Cox is Co-founder and COO of Certify My Company, a diversity consultancy. Certify My Company was born with the goal of inspiring and helping diverse businesses grow while having more fun and time doing it. 

Certify My Company provides help to business owners by getting their qualified businesses nationally certified, linking them with large corporations and each other to increase revenue, connecting them to events and sharing expert knowledge and motivation. 

Additionally, Certify My Company is the comprehensive resource for Corporate Diversity Managers to grow and reach their diversity goals. Heather and her team are in a unique position offering the opportunity to liaise between the corporations and their diversity vendors.

Have a question you want answered? Ask Heather here:

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