Thursday, February 27, 2014

Diversifying Your Success with Heather Cox

Ask Heather: What documents/package do I need to create to best present my company and my services?

A: Creating an image for your company is a crucial step towards success. It goes without saying that a website and business cards are often the first images perspective clients have of your company. Once an introduction is made and a next contact has been scheduled, some Supplier Diversity or Commodity Managers will ask for a capability statement. A Capability Statement is a one page document describing a company's expertise and experience: also known as Statement of Qualifications. Here is a sample template available on the WBENC website. From there, the materials can range from a short deck to a comprehensive power point. I do not recommend e-mailing large decks or power points to any perspective client without a specific request. If you are a company that produces a product (versus a service) having samples available is always a plus, but do not assume that a corporate manger will want to shlep additional materials home with them. Ask them if you can mail them a sample once they have returned to their office.
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Heather Cox is Co-founder and COO of Certify My Company, a diversity consultancy. Certify My Company was born with the goal of inspiring and helping diverse businesses grow while having more fun and time doing it. 

Certify My Company provides help to business owners by getting their qualified businesses nationally certified, linking them with large corporations and each other to increase revenue, connecting them to events and sharing expert knowledge and motivation. 

Additionally, Certify My Company is the comprehensive resource for Corporate Diversity Managers to grow and reach their diversity goals. Heather and her team are in a unique position offering the opportunity to liaise between the corporations and their diversity vendors.

Have a question you want answered? Ask Heather here: socialmedia@mbemag.com

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