Friday, August 30, 2013

3 Ways to Find Top-Notch Employee Talent

Just like employees should always on the lookout for a new job, employers should always be on the lookout for new talent. A CareerBuilder study says 74 percent of working folks have their job search antenna constantly turned on, and 35 percent admit to searching for a job within weeks of starting a new one. Stay tuned in to the job-seeking market and look for new employee talent by mimicking job-hunting strategies.

Act on Social Media

Social media profiles are gold mines for the job seekers, and employers can make them just as equally gilded. BusinessInsider suggests marketing your job opportunities and recruitment efforts the same way you would draw consumers to your products and services. Observe the active members of your online communities to gauge who is following you and who has a real investment in your company. Rev up your content sharing by consistently posting new information, building your network relationships and keeping your company profile stocked with the latest recruitment and employment needs.

Fill a Brimming Talent Pool

Even if you end up with 53 job applicants for an open position, don’t quickly delete 52 of those resumes. Establish and maintain what InformationWeek calls a “talent pool” where you keep tabs on the candidates who impress you the most and retain them within easy reach for future opportunities. "The idea is 'always be recruiting,'" IT recruiter Paul DeBettignies told InformationWeek. This type of move can be especially vital for a small, yet growing business that may need new employees in a flash.
Start filling your pool by adopting a recruiting platform, such as JobVite, which can help you target attractive talent. The subscription-based platform includes features like an automated talent search that alerts you about qualified candidates from any site. Using social recruiting tools, you can broadcast and promote your job announcements.

Go Where Good Candidates Go

Posting fliers throughout town or blasting job advertisements on every job site may seem like a cheap and easy move, but then expect cheap and easy-to-fire results. Narrow your pool and find a large cache of viable candidates in specific online communities. Post openings to a careers section on your website, and aim your recruiting tactics at sites that produce a steady flow of online applications for jobs, such as The site serves online applications for hundreds of entry-level positions and can affordably fit within your recruiting budget. Automated platforms and tools will improve your employee search, but never neglect the time taken to review and commit to only the best for your company needs. A hasty employment search and haphazard interview process will likely yield negative results and only cost your company time and money.

Friday, August 16, 2013

Dress for Success as an Entrepreneur

According to researchers at Louisiana State University,
75 percent of employers surveyed in the U.S. claimed that grooming and dress strongly influenced their opinion about a job candidate even before the interview began. Make sure you nail that first impression and every one thereafter.

Why dress for success?

According to a recent study in the Journal of Experimental Social Psychology, students who thought study participants were wearing a doctor's coat showed higher attentiveness to those in the coats than students who thought participants were wearing a painter's coat. In reality, it was the exact same coat. The moral of the story? What you wear has an effect on how you perform, so dressing professionally allows you to perform like a professional.

The dos and don'ts of professional dress

Whether you're negotiating the best direct TV deals for your hair salon waiting room, or speaking with investors about partnerships and stock opportunities, your wardrobe says a lot about who you are as a professional and a person. Take advantage of the potential of style with these simple dos and don'ts.
  • DO show some personality — Dressing for success doesn't mean you're doomed to a life of black pantsuits and beige pencil skirts. However, choose colors wisely, since colors have stronger psychological reactions than you think, note researchers at St. Cloud State. You can add appropriate hints of personality in your professional attire with classic patterns, bright splashes of color, and some fun accessories to balance out the bland.
  • DON'T go too crazy — There's a time and a place for trying out the latest, funkiest fashion trends, but meeting with an important client isn't one of them. Some professional fashionistas like to experiment with risky trends, but it's best to save those for the weekend to be safe.
  • DO accessorize — Small and simple accessories can make any outfit pop. Not to mention, they're always a budget-friendly, versatile choice. Think pearls, thin waist belts, minimalist earrings, and nude clutches. Basic gold and silver jewelry can be used to enhance an attention-grabbing get-up, while colorful statement jewelry should have a relatively simple background.
  • DON'T underestimate the power of a nice cardigan — You don't have to spend a lot of money on a professional wardrobe. Blazers and cardigans are the ultimate fashion addition for toning down a loud look or adding a pop of color to something a little too basic. These versatile pieces are ideal for quick transitions from day to night looks.
  • DO consider the audience/setting — Like most entrepreneurs, you probably work with several different clients in different atmospheres, which all affect the appropriateness of your attire. For example, heels are a nice, professional choice for a quick meeting at the office, but if you're going to be running from place to place, they're not quite as practical. Furthermore, lunches, meetings at coffee shops and other laid-back settings call for casual professional wear.
Comfort and professionalism don't have to be arch enemies, especially when you have the opportunity to write your own rules. Even though you have more freedom than the average nine-to-fiver, it's important to keep up with the professional dressing standards of the traditional world, without losing that edge of personality that makes your personal brand stand out.

Wednesday, August 14, 2013

Isn’t This Supposed to Be Easy?

By Kathleen Gage

There has been so much hype about how easy life should be and that all we need do is visualize what we want and presto! it appears. Although I am a firm believer in the Law of Attraction, there have been major misunderstandings of what the law is about. It is about visualization, focus, and commitment. A great many people take initiative regarding visualization, but one needs focus and commitment to see the law through to its rewards.

Another aspect of the Law of Attraction is getting out of your own way and allowing events to unfold as they will. In many cases the outcome appears in ways we least expect it to. 

Rules regarding how we express who we are have changed dramatically over the last few decades. In the past we had to wait for permission to express ourselves – at least that’s what we were led to believe. And believe this we did. Today, due to the outlets and avenues available (literally at our fingertips), we can express who we are, what our message is, and how we want to impact the lives of others in so many incredible ways. Our expression is limited only by our willingness to step up to the challenge.

You are limited only by your own limitations. The beauty of the tools we have available today is that anyone – yes anyone – can take massive action to get incredible results. You will experience the best results when you take a holistic approach to your business. For example, rather than classifying yourself as solely a consultant, why not think in terms of becoming an author, speaker, and mentor? By doing this you are more fully able to serve your market by packaging your information into a book that is easy to invest in and learn from.  At the same time you help yourself as well.  When you are a published author, you garner more respect because you are an expert who “wrote the book” on your topic. When you are viewed as an expert you are more in demand as a mentor and can command higher fees.

Today an expert can easily become an author and reach online bestseller status by way of strategic marketing and promotions. Experts can package their information into various types of products. It’s possible to reach a global market as long as they have a computer and internet access. Even senior citizens can begin their first business in their sixties, seventies, eighties – the sky’s the limit.

Jane Falke is a nutritionist whose passion is teaching others about eating whole, natural foods. Jane spent over twenty years studying food and nutrition from a natural perspective. People often asked her when she was going to put her knowledge into a book. 

Not only did Jane have her first book published at the age of seventy-one, she also committed to learning as much as she could about reaching her market through online marketing. She is the first to admit that getting her book published and gaining an online presence wasn’t always a walk in the park, but it was worth it. Rather than being limited to sharing her message in her geographic region, she now has readers and clients around the globe. 

If a woman in her seventies can get her first book to market and gain an online presence, don’t you think you can, too? Of course you can! 

About Kathleen Gage: 
Kathleen Gage is the “no-nonsense, common sense” online marketing strategist, speaker, author, product creation specialist and owner of “Power Up for Profits.” Kathleen helps entrepreneurs make money online. Her clients are driven by making a difference through their own unique voice. 
Kathleen's mission is to help people understand that their business is merely a means to get their message out to the world. She teaches that it’s not just about what you do, but the reasons behind why you do it.
Her newest book, Power Up For Profits; The Smart Woman's Guide to Online Marketing is the perfect resource for any author who wants to reach more of their market in the fastest, most cost effective methods possible. For a very limited time when you order the book through Amazon you receive Kathleen’s full Six Figure List Building Program and Sell Thousands from Any Platform. Go to for full details.