Monday, July 8, 2013

How to Grow Your Business’ Twitter Following

Author, Jordan Graves

Since its launch in 2007, Twitter has become a driving social media force for businesses and individuals alike.  With 500 million users on Twitter sending 400 million tweets per day, this is a conversation you don’t want your small business to miss out on.  

So how should you take advantage of this important (not to mention free!) outlet?  To get the most out of your business’s Twitter account, you need to put in the effort to maximize your opportunities.  Here are five useful tips on how to increase your Twitter following so you can engage your customers, potential customers, and others in your industry.  

1.  Fill out your Twitter bio

First things first:  put your business’s information in your Twitter bio.  Users look at these blurbs to learn more about your company and to decide whether or not to follow you.  Make the bio short and sweet.  Add something that makes you stand out and grabs your audience’s attention.  Don’t be misleading or too wordy, both of which will turn potential followers away.

2.  Link to your account

Get more traffic to your Twitter page by linking your handle to your professional site, personal site and anywhere else you have a social media presence.  This way, you will benefit from the sites you have already established by sending those viewers to Twitter.  You can also add your Twitter handle to your work email signature and have your employees and co-workers follow suit.  

Don’t forget to think outside of the online sphere.  You can add your Twitter handle to business cards and other promotional materials, including flyers and billboards.  The more people that have the opportunity to see your Twitter account, the more followers you will obtain.  

3.  Quality over quantity

When seeking new followers, it is important to remember that it’s not all about numbers.  The quality of the connections you are making for your business is much more important than the quantity.  Spammy Twitter followers don’t add any value to your network because they aren’t participating in conversations that are relevant to you.  What’s the point of having followers who don’t read your tweets or engage in conversation?  Having a couple hundred followers who actually interact with your brand is much more valuable than having a couple thousand that are unreceptive to your messaging strategy.

The idea of quality over quantity applies to content as well.  If tweeting less is what it takes to produce more meaningful tweets, then by all means - tweet less.  Rich and engaging content that encourages retweets and replies will strengthen your Twitter network more than frequent tweeting.  

4.  Encourage retweets and replies

The more retweets and replies you can generate, the more users that will see your Twitter.  If you get a retweet from a business that follows you, then all 300 of their business followers are exposed to your messaging and have the opportunity to follow you.

Pictures, links and graphs are all more likely to get retweeted than longer text tweets.  Correct hashtag usage also encourages retweets, as well as new followers.  By #effectivelyhashtagging topics, users who are interested in that particular subject can search for it and find your relevant tweets.  Tweeting with popular trending hashtags also helps you engage with the Twitter community and become more visible.  

5.  Follow those relevant to your business and interests

Engage with people who have similar themes and followers to you.  It’s okay to mix it up a little and follow Twitter accounts that relate to your personal interests, as long as they are appropriate.  If you’re a runner, follow Twitter users that tweet about running. This will create a more well-rounded Twitter experience.  Everything you tweet isn’t going to be specific to your business, so your followers don’t have to be either.  

When you follow more diverse people, you also open yourself up to more diverse followers.  While this is not the case every time, following someone on Twitter you have the chance to gain a new follower, as well.  But don’t be discouraged if a user does not follow you back.  There are plenty of other Twitter user fish in the sea.    

Now that you have the tools to increase your Twitter following, get started today and see what an optimized Twitter account can do for your business!

About the Author:  Jordan Graves is a Marketing Manager for, the fastest way to turn a pile of paper receipts into digital data for effortless expense reporting and bookkeeping.


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  3. So how should you take advantage of this important (not to mention free!) outlet? To get the most out of your business’s Twitter account, you need to put in the effort to maximize your opportunities. business

  4. Social media is now very powerful to increase business popularity, & Twitter is now the #2 position i think to spread business. FB is always clearly ahead still!

  5. I fully agree with the author that quality of the tweet is far better than thousands of low quality tweets..but if someone can manage to do lots of qualitative tweets they can easily grasp their targeted audience undoubtedly.