So here is your blog sitting out on WordPress, and suddenly you have a eureka! moment — Eureka! How will I get folks to read my blog and enhance my online reputation? Will I have to dedicate my life to my company blog?
No, you will not. Following are some tips to help you to promote your blog without losing your soul, with help from an old pro.
GoDaddy specializes in selling domain names and setting up and maintaining Web sites. On his site, CEO Bob Parsons reveals his 16 Rules for Survival. Of interest to us is Rule 11:
“Pay attention to your competitors, but pay more attention to what you’re doing. When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.”
You may ask, "What does this have to do with blogging?" Well, quite a bit. Let’s tie it together.