What's involved in building the ultimate business website? If you ask five different people, you might get five different answers. If you're hoping to build the best possible website for your company, then you should seek out good advice, learn how to create searchable sites and utilize some up-to-the-minute trends and technology to your advantage.
Here’s a list of some fundamental tips to help you start building a business website.
Domain, Hosting and Content
That means making a solid domain name choice, choosing a hosting company that will keep your website up and online, and filling out a complete contact page. There are a variety of good, reliable, inexpensive webhosting companies out there like MyHosting VPS, so do your research. Your web host is a critical basic choice. If your website is down, it can’t be found.
Once your site is live, try to populate the pages with fresh content. Search engines seek out new and unique content; having good content on your site will increase its chances of being found more rapidly. Most site owners use a daily blog linked with social media (see below) to do this.
Optimize for Mobile
Increasingly, web users are getting their information and finding your business via mobile devices. According to eMarketer, nearly 116 million Americans will use a smartphone at least monthly by the end of 2012, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone.
More users are doing local searches with mobile access, and smartphone users are growing faster than the businesses that have mobile capable websites… by far. In fact, mobile users are finding new ways to search your site with their devices, according to SearchEngineLand.
Use Images and Video
Millions of searches are conducted daily for photos and video clips on the Web. Because of this, you should consider using videos and images not only to make your website more interesting, but to help convert these to clicks. Including video and images should be among the top considerations for developing your website.
Search Engine Optimization
SEO is an art and a science that needs your full attention to understand how customers find you online. Mobile searches differ from desktop searches, and Google seems to change its parameters for best search practices more frequently than ever. Work with an expert for your SEO, and you'll be amazed how high your business website will appear in local and organic searches.
Social media has become an integral part of marketing for every business. 94% of all businesses with a marketing department used social media as part of their marketing platform, according to Forbes. Pitch your business messages to the social media platforms preferred by your customers. If they're on Facebook more than Twitter, spend your time engaging with them on Facebook.
Designing and programming for the web continues to be a moving target. It starts with basics like solid hosting from companies like to sophisticated SEO techniques with social media. Use the tips above to your create a top-notch website that will help grow your business.