Thursday, November 8, 2012

How to Create a World-Class Website for Your Business


What's involved in building the ultimate business website? If you ask five different people, you might get five different answers. If you're hoping to build the best possible website for your company, then you should seek out good advice, learn how to create searchable sites and utilize some up-to-the-minute trends and technology to your advantage.
Here’s a list of some fundamental tips to help you start building a business website.
Domain, Hosting and Content
That means making a solid domain name choice, choosing a hosting company that will keep your website up and online, and filling out a complete contact page. There are a variety of good, reliable, inexpensive webhosting companies out there like MyHosting VPS, so do your research. Your web host is a critical basic choice. If your website is down, it can’t be found.
Once your site is live, try to populate the pages with fresh content. Search engines seek out new and unique content; having good content on your site will increase its chances of being found more rapidly. Most site owners use a daily blog linked with social media (see below) to do this.
Optimize for Mobile
Increasingly, web users are getting their information and finding your business via mobile devices. According to eMarketer, nearly 116 million Americans will use a smartphone at least monthly by the end of 2012, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone.
More users are doing local searches with mobile access, and smartphone users are growing faster than the businesses that have mobile capable websites… by far. In fact, mobile users are finding new ways to search your site with their devices, according to SearchEngineLand.
Use Images and Video
Millions of searches are conducted daily for photos and video clips on the Web. Because of this, you should consider using videos and images not only to make your website more interesting, but to help convert these to clicks. Including video and images should be among the top considerations for developing your website.
Search Engine Optimization
SEO is an art and a science that needs your full attention to understand how customers find you online. Mobile searches differ from desktop searches, and Google seems to change its parameters for best search practices more frequently than ever. Work with an expert for your SEO, and you'll be amazed how high your business website will appear in local and organic searches.
Social Media
Social media has become an integral part of marketing for every business. 94% of all businesses with a marketing department used social media as part of their marketing platform, according to Forbes. Pitch your business messages to the social media platforms preferred by your customers. If they're on Facebook more than Twitter, spend your time engaging with them on Facebook.
Designing and programming for the web continues to be a moving target. It starts with basics like solid hosting from companies like  to sophisticated SEO techniques with social media. Use the tips above to your create a top-notch website that will help grow your business. 

Monday, November 5, 2012

Investment Banking Blog Series – Buy Side M&A Process (Article 4 of 4) Financing an acquisition


By: RKJ Partners, LLC (Cyril Jones & Gregory Ficklin)

As investment bankers, RKJ Partners possesses a breadth of knowledge and experience in advising buyers on business acquisitions.  In our latest blog installment, we define and outline the key elements involved in financing a business acquisition. 


Once a buyer selects and decides to pursue an acquisition target, reaching a level of comfort that the critical transaction elements are in place (or are at least in motion) to facilitate a successful execution becomes very important. At this stage in buy-side M&A process, the ability to finance the acquisition climbs to the top of the priority list and becomes the single most important focal point for both the buyer and the seller.  For the buyer, one of the worst things that can happen is to find an attractive acquisition target for which the buyer is unable to secure the capital necessary to close the transaction. Nothing will kill a deal faster. For the seller, feeling comfortable that the buyer has the capital or access to the capital to successfully close the transaction goes a long way, especially in a competitive situation in which the seller has multiple interested buyers from which to choose. From the seller’s perspective, a buyer that can provide transparency through proof of financing maintains an advantage over a buyer that is still seeking to find the money to finance the acquisition.

So, where does the buyer get the money to finance an acquisition?  There are four great sources for financing a business acquisition:

  1. Existing Investors/Shareholders: Surprisingly, most existing investors and shareholders love the idea of buying another business. For them, a business acquisition appears a lot less risky than writing a check to develop a product or idea that may work somewhere down the line and may sell at the price and volume forecasted. An established business, on the other hand, has a track record and can potentially achieve better results through the implementation of an experienced management team or entrepreneur.  The hope is that new management will play a major role in the successful development, installation, and execution of systems and processes that provide the potential for future growth and prosperity.
  2. Banks: Banks were created to fund the expansion of businesses. In today’s market, a predominance of lenders are open to supporting buyers pursuing strategic acquisitions that offer opportunities to create synergies, diversify their customer base, broaden their range of products and services, expand geographic territories, and other benefits. It is vital that the buyer retains experienced professionals on the deal team to assist in securing banking and lending relationships.  For example, a trusted, experienced investment banker will be able to efficiently and effectively facilitate introductions to banks that offer products and services that specifically fit the buyer’s deal parameters (size, structure, terms, timing, etc.) as well with a track record of funding deals in the buyer’s industry/market sector.  This guidance saves the buyer time and energy while helping to avoid mistakes that could disrupt or delay the buy-side process.  
  3. Outside Investors: If a buyer’s own investors/shareholders or banks are unwilling to provide the capital or at the terms that are acceptable, there are investors in the marketplace who focus exclusively on funding acquisitions and providing growth capital.  Again, it is recommended that the buyer retain the services of an experienced investment banker that can assist the buyer in thoroughly understanding the process for sourcing outside investors and how these outside investors get paid for the growth capital they are providing. 
  4. Seller Financing: Seller financing (also called owner financing) as a part of the deal structure has become more common in recent years. According to industry data, seller financing is involved in up to 90 percent of small business sales and more than half of mid-size sales.  Seller financing can accomplish several goals from a buyer's perspective. First, a buyer always faces the risk that the success of the business for sale is tied to the involvement of the current shareholders. By having the seller finance a part of the purchase price, it can give the buyer additional confidence in the fact that the seller believes that the business can thrive without them. Additionally, seller financing can oftentimes help a buyer pay a premium for the business which might not be offered if the deal were financed only through traditional financing sources, such as a bank.


RKJ Partners, LLC (www.rkjpartners.com):  Cyril Jones (cyril@rkjparnters.com) and Gregory Ficklin (greg@rkjpartners.com) are Managing Partners with RKJ Partners, LLC.  RKJ is a minority-owned, Atlanta, GA based investment banking firm formed to assist lower middle market growth companies in execute transactions between $2MM and $75MM.  Specifically, RKJ provides buy-side and sell side M&A advisory services, capital raising services and strategic advisory services