Friday, January 26, 2018

What’s in a Name? Business Diversity and Innovation in Content Marketing

By Sarah Saker

There is a lot of advice out there on content marketing, and for good reason. Content is the key to higher Google rankings and gaining more organic traffic. There are also a lot of thoughts out there on business and diversity and inclusion (D&I) initiatives. Both are seen as valuable yet separate initiatives. This approach is filled with wrong thinking. 

The reason is simple: diversity matters in the workplace for several reasons, many of them related to an evolving marketplace. While Baby Boomers still make up a large percentage of buyers, Millennials are the next generation of customers, and they are not only a diverse group, but they are demanding corporate responsibility in many areas from the companies they purchase goods from. 

Diversity and inclusion are not just numbers games or politically correct workplace initiatives. They are about bridging opportunity gaps, and those gaps exist in content marketing just as they do in many areas of business. 

So, what do we do about it? It is about more than just the content we create or even who creates it. Any D&I initiative starts with a name. What does that mean?

The Name of Your Blog or Website

Names relate to several things related to content marketing. We’re often too close to our own work to realize how certain phrases or words can be potentially offensive. We need to analyze several things when it comes to website and blog names: 

What do the initials of our site/business spell? While this can be humorous, like when the Iowa Department on Aging determined that doa.org was not appealing to senior citizens and changed their name. It sounds simple, but the number of horribly named websites out there is astounding. 

What does our site/business name spell when it is run together? Website names are often devoid of punctuation, but if you run the names of two people together or the name of a business or occupation, this can result in some horrible combinations. A less offensive, yet humorous one is American Scrap Metal, whose site americanscrapmetal.com also spells “Americans crap metal.”

How can these errors be prevented? There are several steps to take, and while they may seem obvious, many businesses neglect one or more of them, much to their detriment.

  • When naming your website use a domain name search tool, and pay attention to the variations offered by software. Sometimes this will enable you to spot the above errors when you see the name in a different context. 
  • Write your business or domain name down or type it, and move the spaces around. This sounds simple, but it can save you a lot of trouble. 
  • Abbreviate, and look closely at initials. A business started in early 2002 had the initials WTC. They lasted less than six months, renamed the company, and still went out of business.

The Title of Your Blog Posts

The focus in content marketing is often SEO and a title that has a “hook” so the reader will click on and read the article. 

Blog titles can be offensive. While they usually are not run together (your blogging program will insert dashes between words) so the URL is not offensive, the title itself can have a double meaning you may not see or realize right away. 

While you can go back and delete a Tweet or post, if someone who was offended took a screenshot it can easily go viral. 

Prevent this by:

  • Allowing someone else to edit your posts before you put them up. They will spot things you do not and will be able to tell you if they feel that it is offensive. 

  • Don’t “impulse post.” Write a post and then wait to put it up until you have had a chance to review and get a new perspective. 

The value of diversity in the workplace is the opportunity to bridge gaps that may otherwise widen if we ignore them. Invite everyone to collaborate, review, and participate in content marketing efforts. 

We can all do better when it comes to diversity and inclusion. These initiatives are not just about numbers or clever words. They should be a part of our company culture, and should be reflected in everything we do, even the name of our website and blog posts. 


Sarah Saker is a business coach and freelance writer that specializes in helping SMBs setup processes for customer support and predictable growth. When not writing or coaching, Sarah can be found on her (small but growing!) family farm. Connect with Sarah on about.me/ssaker for coaching or writing help.

Friday, September 1, 2017

A Brief Political Economic History of White Supremacy Reaction in the United States - In Honor of Heather Heyer

By Frederick W. McKinney, Ph.d

Historians will look back at these past 10 days, and with the perspective of time, be able to tell whether the events in Charlottesville represent an inflection point where Americans realize that racial justice and diversity are ideals worth fighting for, or whether this was the beginning of an even darker time. As a student of economic and political history, I think it is important to look back at previous periods in our history of race and society and look at the factors that led to paroxysms of hate and violence. This is not just an academic exercise. There are lessons to be learned that provide us the tools to combat racial and religious hatred.  History’s lessons remind us of the importance of the work that we do as promoters of diversity in general, and supplier diversity, in particular. It is axiomatic, that those who support White supremacy cannot support diversity in any form.

There were three periods after the end of slavery when White supremacy erupted and impacted the quality of life of all Americans, particularly Black Americans. Each of these periods were characterized by many events and activities taking place in society, but there were some events that played a more important role in the rise in White supremacy. Without trying to write a 800 page history book in a newsletter column, let me briefly highlight these periods.

Post-Reconstruction 1877-1919
After the Civil War, Union troops occupied the defeated Confederacy. It was during the period between 1865 and 1876 that newly freed Blacks were given the right to vote, to own property and participate fully in American society. Close to 2,000 Blacks from the states of the former Confederacy won public office, including a seat in the U.S. Senate, several seats in the House of Representatives and hundreds of locally elected offices. This rise in power and influence did not sit well with many defeated Southerners who did not even recognize Blacks as humans, let alone citizens on an equal footing.

The presidential election of 1876 provided the opportunity for White supremacists to change the political and social conditions on the ground. The election pitted the Republican Rutherford B. Hayes against the Democrat Samuel Tilden. Tilden won the popular vote and the Electoral College voted, but did not reach the required number of vote in the Electoral College. There were 184 Electoral College votes for Tilden and 165 Electoral College votes for Hayes, and importantly 20 votes that were undecided. Under these conditions, these 20 Electoral College voters had to be allocated. In a deal knows as the Hayes Compromise, the 20 undecided votes went to Hayes and in exchange, the Republicans – the party of Lincoln – agreed to remove federal troops from the former Confederate states. This coincided with White reaction in the form of the KKK and domestic terrorism targeting Blacks and any Whites who supported Black rights.

With the removal of Federal troops, the rise of KKK terror, Blacks returned to a state that was not slave but far from free. It was after the removal of federal troops that White Southerners took back control of the levers of power and instituted Jim Crow laws that would survive into the early 1960s. These laws prohibited everything from interracial marriage to property ownership and segregated public and private facilities.  It was also during this period that lynchings of Blacks peaked. Between 1882 and 1968 over 3,400 Blacks suffered from these terroristic tactics. Lynchings of Blacks rose steadily and peaked at 162 in 1892. These were not only extra-legal murders of “violators” of Jim Crow laws, they were meant to intimidate Blacks who attempted to accumulate property and status.
It is an interesting historical fact that this period was started with a presidential election.

Post-World War One 1919-1932
The second period of an upsurge in White supremacy was the period of the First World War. This was the war to save democracy. The United States entered the war late but with a substantial commitment of fresh troops, including Black troops. On the home front, organizations like the newly formed NAACP fought for the integration of American troops and the fair treatment of those troops. The belief was if Blacks fully participated in the defense of democracy, at the conclusion of the war, conditions would improve. This and passing a federal anti-lynching law was the primary focus of the NAACP. Between 1890 and 1952 over 200 federal laws were proposed, but not one had enough votes in the U.S. Senate to become law. It is interesting to see the White supremacists of today protesting the legal process of  taking down the symbols of racial oppression when compared to the White supremacists of the not too distant past who protested laws that would have banned murder by the mob.

The soldiers returned home with a confidence that only the trials of war can provide those that survive both physically and psychologically. These were Black soldiers who had fought side by side with French soldiers. (General Pershing refused to integrate American troops with the French, but offered the French, Black Americans who could fight with them. This was the start of a special relationship between the French and African Americans that last to this day.) These Black veterans returned to the same segregated conditions they left before their service in the fight to save democracy. These men were not willing to simply accept the status quo.

This new confidence expressed itself in the establishment of Black economic enclaves around the country that while separate from the mainstream U.S. economy, began to thrive. Communities in Richmond, Virginia, New York City’s Harlem, Durham, North Carolina, and Tulsa, Oklahoma saw a rise in both cultural expression and economic power. The case of Tulsa, or what became known as Black Wall Street, developed peaked from 1918-1921. Just in the 36 blocks of the Greenwood section of Tulsa, there were over 600 Black businesses including movie theaters, hotels, newspapers, restaurants, grocery stores and other establishments.

The success of Blacks in a Jim Crow society ran counter to what struggling lower income Whites thought about the way the world was supposed to work. So racial riots broke out across the country in Houston, Chicago, Detroit, East St. Louis and Tulsa. These were not your 1960s style riots where Blacks burned down the businesses in their community. These were riots of White mobs who came into the Black community and committed what can only be described as pre-cursor to the Nazi pogroms of the 1930s. Again, like the earlier period of White terrorism, the impact of these expressions of White supremacy was to intimidate Black entrepreneurship and wealth accumulation. Black Wall Street in Tulsa never fully recovered from its destruction by White gangs in 1921. And in 1925, 30,000 KKK members in full regalia marched down Pennsylvania Avenue from Congress to the White House.

While the Republicans controlled the White House and both Houses of Congress in 1925, Southern Democrats were strongly influenced, if not controlled by the KKK.

In the Post-Reconstruction period, Blacks were victims of successfully exercising their rights as full-citizens. In the Post- World War One period, Blacks were victims because they were becoming successful in a Jim Crow environment that was designed to crush them into the dust. In the words of bluesman Albert King:
"I asked bad luck this morning
How long must i be your slave
He said, "i've left you in your cradle"
Boy, i'm gonna ride you to your grave"

Post- Civil Rights Era
After the 1964 Civil Rights Act and the 1965 Voting Rights Act, White supremacists once again reacted with violence and at the ballot box. Nixon was elected in 1968 running on a blatant campaign to move Southern racists who made up the bulk of the democratic party, into the Republican party. This “southern strategy” continued through Reagan, the Bushes and Trump. The White supremacists fought against affirmative action, fought against minority set-asides, fought against inclusion and equality, fought against electoral and other civil rights, and fought against Black success.
Despite the success of White supremacists, America elected a Black president in 2008. For a brief period between 2008 and 2016, it appeared that America had come to its senses on race and diversity. But we should have known that like Post Reconstruction and Post World War One, there would be White Supremacists reaction. And that reaction is Donald Trump.

It was great to see that Corporate America, led by the CEO of Merck, Kenneth Frazier, an appointee to President Trump’s advisory committee of CEO, said enough is enough, and resigned from this prestigious assignment after President Trump’s equivocation on who was to blame for Charlottesville. I am proud of those corporate leaders who sent an unequivocal message to the President and the country that diversity and common human decency are ideals that we as a nation will not sacrifice at the alter of racism.

Now we must build on this moment. We need more inclusion. We need more Kenneth Fraziers. We need to resist White supremacy as if all of our lives depend on it, particularly when it comes from the President of the United States. We must develop ourselves, our businesses and our communities. We must do everything we can to expand and deepen the community of people who seek justice and love. If we accomplish these things, White supremacy does not stand a chance of grabbing hold and destroying us. Thank you, Heather Heyer.

In your service,

Dr. Fred


Tuesday, August 15, 2017

Excellence in Supplier Diversity Awards

Corporations to be recognized for commitment to women-owned businesses

For the fourth year, Excellence in Supplier Diversity Awards will be given out at the 17th Annual Great Lakes Women’s Business Conference on Wednesday, September 27 at Suburban Collection Showplace in Novi, MI. The Great Lakes WBC provides nationally recognized women’s business enterprise certification to businesses that are at least 51% owned, controlled, operated and independent by a woman or women. WBEC-Great Lakes currently has 1,000 certified women business owners in Michigan and Indiana and nearly 100 corporate members that have a commitment to do business with women business owners.

The Excellence in Supplier Diversity Recognition Program was designed to identify and recognize those corporations that have outstanding supplier diversity programs which result in the inclusion of certified women business owners in their supply chain.  While women business owners represent 1/3 of all businesses in this country, they only receive 2 – 3% of corporate and government contract opportunities.  Nineteen of our corporate members will be recognized for their support and commitment to inclusion based on leadership involvement in supplier diversity, spend with women business owners, capacity building/mentoring activities with women business owners, alignment with corporate strategy, integration of supplier diversity in communication plans and advocacy of women owned businesses.


 “They understand that women make 80% of the consumer decisions and influence the other 20%.  It is a business imperative, not a social responsibility” states Michelle Richards, Executive Director, Great Lakes Women’s Business Council

Categories:
Best in Class
Corporations that have excelled in all major categories surveyed including WBE spend, WBE capacity building, and advocacy for women-owned businesses.

Advanced
Corporations that have documented a strong commitment to WBE advocacy, capacity building and contracting. Corporation is a leader among peers.

Emerging
Corporations that have demonstrated an increasing commitment to advancing capacity building and contracting opportunities for WBEs.


Best In Class Advanced Emerging
Blue Cross Blue Shield Anthem Adient
Comerica Bank Henry Ford Health System Barton Malow
DTE Energy

Consumers Energy
Dura

Delphi Automotive
Fiat Chrysler Automobiles

DFM Solutions
Ford Motor Company

International Automotive Solutions
General Motors

Strategic Staffing Solutions
Kelly Services


Toyota 


Walbridge



Through Great Lakes WBC, corporations and government purchasing programs are helping to bridge the gap in contracting activities between women business owners and corporate & government buyers.


What: Excellence in Supplier Diversity Awards at the Great Lakes Women’s Business Conference
When: Wednesday, September 27, 2017 
Where: Suburban Collection Showplace, 46100 Grand River Ave., Novi, MI 48374
Time: 12:15 – 2:00 p.m.

For more information, visit http://www.greatlakeswbc.org 

About the Great Lakes Women’s Business Council
Founded in 1984, Great Lakes Women’s Business Council (Great Lakes WBC), a Michigan-based nonprofit organization, is a champion for women, minority and small business owners and provides access to capital and corporate procurement opportunities, certification for women-owned business enterprises and small business educational support. Great Lakes WBC represents more than 1,000 WBENC-certified women’s business enterprises generating approximately $11.6 billion in annual revenue and employing 41,500 U.S. workers, as well as 94 corporate partners in a diverse range of industry sectors. For more information, visit greatlakeswbc.org

Media Contact:
Robin Kinnie, Communications Manager
Office: 734-838-3862
rkinnie@greatlakeswbc.org


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